One, about FINANCEXPOB2B
From the Chinese foreign exchange investment fair CFXEXPO B2B development financial B2B fair FINANCEXPOB2B. Following the 2015.5.5-5.6 in Shanghai (Hongqiao Guesthouse) successfully held after, in order to provide better service, we in the original attention in the scope of foreign exchange and binary options on the basis of the extension and depth of mining, scope extended to the financial sector, deep into the segments of the market, to meet the needs of more people develop.
Definition B: according to the development stage of the Chinese market, the industry extends from B2C to B2B. Our positioning of the B in the B2B is domestic and foreign financial institutions, investment banking institutions, financial supporting Service Corporation, financial technology companies, financial markets and market participants intermediaries.
Financial B2B range: the financial chain of all aspects of human technology products
Objective: connection, FINANCEXPO B2B construction of a platform, from the physical connection to, let financial related businesses, technology, people, products with each other understanding, seek common interests, and establish a "chemical connection.
Facing the new economy, the new situation, the sharing of resources, the transformation and upgrading of the structure, the multi polarization of the competition, the close cooperation among the industries, the coordinated development has become a new trend. Companies need more open mind to meet the new market. Reach out to each other more, create more connections, look for more opportunities, and create a better future.
If you are full of desire for the Chinese financial market, if you do not want to miss her, and we embrace change, with fresh blood to China's financial sector to inject vitality.
Two, FINANCEXPOB2B organized 5 reasons
Financial B2B Expo FINANCEXPOB2B is China's first focus on the financial industry B2B Expo, why do you want to focus on the financial sector of the B2B exhibition and forum we are based on the following considerations.
1 cognitive needs from the shallow to the deep level of development, from the B2B to the B2C development
China's financial markets have developed over the years, but more is to stay in the phase of B2C, behind the financial technology and supporting services also have only a rudimentary knowledge. However, for aspiring financial professionals to develop to progress, more understanding and contact is essential. But there are few channels for them to get to know more about what's going on in the country. So we create a professional B2B fair to provide a deep understanding of the industry opportunities, showing the various aspects of the industry chain technology and principles, introduce new products, new technologies and methods, etc..
2 problems facing
For the current financial Chinese is hot, everyone will have investment demand. This is a good opportunity for financial practitioners, of course, is also facing fierce competition. How to better survival and development, is a problem for every practitioner. We build such a platform, the financial companies gathered together to communicate with each other to understand, to find the needs, to establish cooperation and achieve win-win situation. Simple advertising and web sites are not enough to provide them with a reason to judge and choose. How to judge and choose is a problem in front of them. We FINANCEXPOB2B to solve their problems, we in our exhibition and forum on these issues in-depth anatomy, the more financial technology, operation mechanism and the best platform, solutions to them, for their understanding and choice.
3 cost issues
China's current financial class exhibition in the form of similar, focusing on the scale of the breadth of the customer target is the individual, and the financial sector is not very high degree of consistency with the B side of the financial sector is not very high. In addition to the competition in the exhibition, the competition is more focus on the surface of things, the pursuit of big and dazzle, for the deep level of things to show too little. After more than duplicate content has no new thing, for large customers and institutional investors and agents and other professionals in terms of attractiveness decreased. We want to do is to focus on the value of the enterprise core, through the core competitiveness of the show, showing the professional and high-end positioning of the enterprise. So the core value of the show is what we strive to pursue, you will see our more accurate customer positioning, and targeted services to save your valuable time. We use the standard booth, responsible for all construction and production and color pages printed, you only need to come alone with potential customers to discuss cooperation, not only can achieve the good effect, greatly reduces the cost you time and money.
4 propaganda point of view
In today's mobile Internet era, to understand the channels of information. The value of the exhibition is not just confined to the exhibition of the day, the exhibition outside the place and time of the publicity is another important indicator of the value of the exhibition. So we contacted more than 60 media not only in the show before and after the show, more in the report. Expand the influence and visibility of the exhibition and exhibitors. And the issue of our forum tightly grasp the needs and nowadays hot, to promote the establishment of content based. High quality content is the guarantee of communication. Especially in the mobile terminal to the advertising of the shield and the content of the customer's choice, fit their needs of things, in order to bring them value, precise channels and marketing becomes more important.
5 brand positioning problem
Now the market competition is more intense, the brand in similar products how to highlight their own and to achieve the goal of setting is particularly important. FINANCEXPO financial B2B Expo, is committed to build a high-end professional platform, this platform is a professional high-end and comprehensive, can solve all the problems for customers, is a one-stop service.
We will enhance the professional level of the professional and high-end image through the selection of exhibitors and professional level of the forum, as well as the high standard of venue and service quality. And through professional content coverage to help enterprises enhance brand image. To form a mutual promotion and collaborative marketing platform, to achieve the maximum effectiveness.
Three, the organizers introduced
Data exchange finance
Number of major foreign exchange financial concerns, two yuan options, precious metals, Internet banking, P2P and new financial and other industries of the whole industry chain link. Through online news reports, interviews, data publishing, point of view, industry research reports and offline forums, convention and exhibition, the form of the summit to carry out brand marketing and promotion.
Number of sinks to hundreds of members, partners and specific network object acquisition more detailed industry information, industry data to be objective research analysis, to develop visualization of data and charts, give unique comments and views, from a professional point of view of industry people, companies, events give in-depth interviews and reports. A few of the advantages of the use of their own to establish industry knowledge sharing, view comments on the industry community, you are welcome to participate!
Exchange business media
Exchange business positioning in the media of foreign investment in the field of cross media communication platform, across the magazines, websites, forums, video, micro channel, APP six major media, based on the foreign exchange industry, for global foreign exchange business, news, authoritative and professional in a body
Provide industry focus for foreign exchange investors, policy direction, research reports, high-end interviews and other information, multi angle interpretation of the industry's hot events, to help practitioners insight into the global foreign exchange market.
Micro channel subscription number forexpress123 each article reached 3000 reading people and groups of fans including industry veteran investors more than 20000.
Four, publicity plan
B2B FINANCEXPO for the customer base is, technology providers, financial institutions, brokers, agents IB, institutional clients and customers. At present our customers are the main source of:
1 vertical full coverage of the media, according to the characteristics of the current market, we focus on vertical media cooperation in marketing propaganda, to achieve full coverage in the PC and mobile terminal.
2 based on the existing resources, exchange of domestic foreign exchange industry's largest paper media distributor. WeChat subscribers reached more than 20000 people, the average article read the amount reached 3000 times, and the customer high precision. Data exchange of information exchange industry pioneer, web site registered thousands of people, the amount of reading and articles reproduced higher. These are the resources available.
Three, we will through various forms of marketing, pictures, comic books, soft text in cooperation at home and abroad more than 50 media reported, in more than 20 media has banner also in Baidu, 360, QQ will in the promotion of further expand the visibility and attract customers.
Our resources and publicity can cover the Chinese financial industry, the content we want to show and express can be passed to every financial person.
Five, B2B FINANCEXPO advantage
1 our existing customers are rich in resources, high accuracy. CFXEXPO accumulation of resources and the exchange is the largest in the country under the line of the media and the number of the most professional financial industry reports media have accumulated a large number of customer resources.
2 enhance the brand image of the exhibitors, to create high-end brand. Through the overall marketing and professional content of the spread of the financial industry to build high-end professional brand circles, so that customers on the exhibition brand to produce high-end professional positioning.
3 propaganda forces, both breadth and depth. B2B FINANCEXPO services to large customers, institutional clients and agents, the object is clear, compared with the large and wide exposition, the object is too wide, publicity funds will be dispersed. Also I
We combine the media to open up China's financial market online and offline media channels, to the extent of China's financial people to achieve full coverage.
4 cooperation in the media, about more than 60, the media will participate in the conference will participate in the exhibition and forum reports.
5 exhibition pre publicity efforts, the latter stage of the promotion of strong publicity. Our services include the post of the soft, a good continuation of the publicity effect.
6. We will uphold the FINANCEXPO B2B do professional, high-end target, with an open mind and a variety of resources to cooperate, in the selection and production of content we listen to everyone's opinions, if you want to know the content we welcome you, in our service to customers within the framework can be adopted.
7 professional and targeted. We choose to large customers and agents more valuable content of ginseng in our forum to explore deeper, we hope our content is to reflect the professional and original, is to bring value to customers and agents, is a nutrient dry.
8 we will serve customers more precise and targeted, reduce the proportion of invalid customers, greatly saving your valuable time and energy, improve work efficiency.
9, the first domestic financial industry professional B2B exhibition and forum, we provide the content of the scarcity and professionalism of the characteristics, can meet the needs of large customers and agents for the financial industry to understand the deeper level.
Integrity. Our service, we arranged booth structures, equipment rental and color pages printed and provide lunch and dinner. Also assist in the completion of your hotel reservations and pick up cars, translation and other services.
11 to achieve full coverage of the visitors, the foreign exchange industry as the largest line of the foreign exchange of the media, the long-term quality of the publication of the journal. We through the production of high quality of every exhibitor information, delivered to the hands of customers.
Six, the significance of the exhibition
1 access to high quality customer resources and proxy resources. (pre estimates 3000 people to participate in the exhibition, brokers, large customers and agents accounted for 60%)
2. Establish the professional high-end brand image, our exhibition companies are after screening qualified companies, everyone together to form a circle of the professional image of the financial industry, through the overall marketing, with high-end professional content to build brand image.
3 efficient and lasting publicity and promotion. We have a total of about more than 60 media and media partners, to achieve full coverage of the domestic market, in the meeting and after the end of the show will continue to promote the company to maintain and consolidate the brand image.
4 the release of new products, new technologies, or new initiatives. Exhibition brings together a large number of media resources, can be quickly and easily spread.
5. To understand the domestic market developments and how to in the domestic PC to mobile Internet transition to the new environment better marketing themselves and precision of advertising.
6. Learn from competition in other areas, such as currency exchange of futures market, and OTC market commodity trading and derivatives.
7 contact with the new form of financial body to find space for cooperation. For example, the new exchange, the new wealth management institutions, etc.
Full coverage of 8 visitors, through the high quality of your information passed to the customer.
Seven, sponsorship program
Our service is divided into two parts, a part of the complete preparation of services, to solve all the problems of exhibitors, such as booth structures, and the other part of the exhibition after the continuous publicity on the exhibitors. We believe that in the Internet era, after the exhibition publicity can cover a wider range of people, should be considered an important indicator of the expo.